Quote:
"If you want to sell what Jim Brown buys, you have to see things through Jim Brown's eyes."
-Anonymous
Author Archives: admin
The Way Others See Us
When the war in Iraq started, I was doing a presentation in Gothenburg for a group of Swedes, who worked extensively with Americans. Wishing to quickly identify some of the cultural differences between Swedes and Americans, I wrote on a … Continue reading
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Marketing & Culture
The saying, “If you want to sell what Jim Brown buys, you have to see things through Jim Brown’s eyes,” is good advice for anyone who wants to sell a product or service in a foreign market. This may seem … Continue reading
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Lagom is best or is it?
Anyone who has grown up in Sweden learned early on that “lagom är bäst”, lagom is best. Lagom, which does not have an exact equivalent in English, translates approximately to “just enough” or “everything in moderation.” To a Swede it … Continue reading
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